Does your business need a Facebook page? YES and NOW!

Once Facebook announced the Fan Pages, this feature received a lot of mixed reviews – some people were excited to see a new advertising platform and other people just hated it – Facebook was starting to turn into MySpace. I’ve read a number of articles around the net on benefits of having a Facebook Fan Page for your business and here are a few reasons as to why it’s a good thing to create a Fan Page for your business.

  1. Fan pages that Facebook allows you to create are publicly accessible. Since Facebook requires a login, it prevents search engines from indexing. Nevertheless, quite a few of Fan pages do not require a login and thus search engines can index the page. On the other hand, people still stumble across Fan pages through search result, visit it, and then get to your site via the link.
  2. Fan pages allow you to include links, and because the Fan pages are public, you can get a nice link credit from facebook.com. It’s free.
  3. As more and more people visit your Fan page and become fans, you can send updates to them. On top of it all, you can send updates to your fans whenever you want. It’s a nice to start building a database of interested users and potential future clients. Send messages about promotions, products, website, or pretty much anything you’d like.
  4. Who’s controlling the content on Fan Page? YOU. Making the page before a competitor is critical. You’ll be able to send the messages, edit or remove sections – to an extent that Facebook allows you to.
  5. Another neat thing about Fan pages is news feed. By joining your Fan page, feed off of your Fan page is published in fan’s news feed for all their friends to read (note: user can turn this off in their Account settings). Nevertheless, it’s viral campaigning – really helpful in establishing your brand and spreading the word.
  6. Last, but not least – Facebook Fan page is free and easy to set up. To make a Fan page takes will take you just a few minutes – add URL of your website, some information, your schedule (if you have one) and don’t forget to upload the logo and that’s it.

If you’d like to create a Fan page for your business or for yourself, go here and you can start right away, or click here and join our Fan page.

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